Art director, designer and photographer in Long Beach. I learn a niche fast and build the systems that let a brand ship without drifting.
HMX Saru v2 - Product Launch
A switch whose first version came too early. We brought it back, and it climbed to #1 in its category and shipped to vendors worldwide. No paid media.
#1 in category · 9 regional vendors · no paid media
Role: Concept, Art Direction, Photography, Digital Design
Year: 2026
Divinikey - Launch System
An art-directed product launch system across PDP, email, social, and the Shop app, built so every drop feels unmistakably Divinikey while moving fast. Clarity, material, and desirability, repeatable at volume.
Email: 2.9× peer revenue per recipient · PDP, email, social and Shop app
Role: Photography, Art Direction (creative lead), Digital Design, Email Design
Year: 2022–present
Divinikey - Campaigns & Community
Campaigns that start from what the community cares about and when they’re paying attention. A flash sale timed to Pi Day, a sixth-anniversary DK Day that grew from one piece of key art into a landing page and shirts, and a hoodie built around tactility.
+287% page views · +213% units sold
Role: Concept, Strategy, Art Direction, Typography, Video, Photography
Year: 2022–present
fishfish - Brand Launch
Launching a brand from zero in a market of cold, techy minimalism. fishfish went the other way, borrowing the warmth of cozy-gaming culture to build a world worth belonging to. Grew the community and sold through, with no paid media.
81K+ launch views · 3 of 5 products sold out · no paid media
Role: Positioning, Photography, Art Direction, Launch Creative
Year: 2024
Dog Training Service - Brand Photography
A web-ready image library on a tight deadline, before a featured dog had to be returned. The idea: match the camera to the training itself, from a wide lens for the puppy's energy to restrained framing for the impulse-control dog's focus. A system that shows range and builds trust across web and social.
Role: Photography
Client: Form and Function K9
Year: 2026
LA Vapor Wholesale - Sale & Launch Graphics
A last-minute week of daily sales, shot and edited in one afternoon. I lit one set with two lights and color gels, then built a template where only the product and the offer change. Behind it, a photo-driven system for every Instagram post and web banner.
Role: Photography, Graphic Design
Year: 2019-2022
Partners:
Art Direction, Photography, Email Design, Community Event Organization
2022 - Now
DIVINIKEY
Photography, Art Direction, Marketing Research & Strategy
2024
fishfish Brand Launch
Graphic Design, Listing Page SOP Development
2025
VapeEgg
Photography, Photo Art Direction
2026
Nic’s Dog Training
Photography, Photo Art Direction
2026
Hive Quarter Co.