Veasna Lim

Art Director | Designer | Photographer

I've always understood things by making them.

It's an instinct I saw most clearly in an experimental photography class, where I'd transform my own photos into warped sculptural objects, then photograph them again, turning images into material and back into images. That class didn't teach me the instinct so much as show me I already had it: I start with real material and transform it until it holds the idea, not just illustrates it.

That material might be a photograph. Just as often it's a piece of research, an offhand anecdote, or a lived experience. I look for the truth of a thing first, then shape it until the form carries the concept. Coming from a fine-art background, I stay close from first idea to finished piece, shaping the concept, the images, and the details that hold it together.

I'm drawn to concept-led work for brands with close communities, where an idea has to be true enough for the people who already care to feel it.

Out of the office, I'm usually still making something. On trips that's meant LED neon signs in Hong Kong and pottery in Santa Fe. Other times it's videos made entirely in Instagram using their filters and music, or little things I make just to make, not to show most people.

Capabilities: Art direction · Brand systems · Launch campaigns · Product photography · Email & web design · Event & apparel graphics