LA Vapor Wholesale Graphics

Sale and launch graphics for a vape wholesaler, built from my own product photography. The centerpiece is a week of daily sales shot in one day on one set, and laid out with a template where only the product and the offer change.

Role: Photography, Graphic Designer

Daily Flash Sale Campaign

In-context recreation: Daily Flash Sale banners placed into an archived 2021 version of the LA Vapor Wholesale homepage. The surrounding page is dimmed for focus; the other banners and site design are not my work. The series also ran as Instagram posts and email headers.

  • The sale was a last-minute campaign: leadership wanted a different category or brand on sale every day for a week, and the graphics had to be ready before it started. I shot and edited the whole series in one afternoon, then prepped the banners to ship daily through the week.

  • Each banner is photography and graphic design working together. I lit one set with two lights and color gels for the warm backlight, so every category could be shot in a single session. Then I built one layout where only the product and the offer change. Within each category, I picked products by color and arranged them to balance their different sizes.

  • The full week went out on schedule from a single afternoon of shooting, running as one recognizable series across the website, email and Instagram.

System Rules

  1. One set: black hexagonal plinths, two lights, color gels for a warm backlight

  2. A fixed type lockup: bold “DAILY”, thin italic “FLASH SALE”, gold rules, then the offer

  3. One swap slot: only the product and the offer change

  4. Category versions name the offer; brand versions use the partner’s logo

  5. Products chosen to match the palette, sit in it as a neutral, or contrast it, then arranged across plinth heights

Instagram & Web Graphic System

  • LA Vapor ran a constant calendar of product launches and sales, and every one needed an Instagram post and a website banner. Most manufacturers only supplied flat renders, which looked cheap when composited and didn’t hold up next to each other.

  • Whenever I could get the products in hand first, I photographed them myself to make dimensional assets for compositing, and built our own backgrounds from photography so they scaled across formats. The way I lit products became the signature: the light, depth and direction made people unsure whether they were looking at a photo or an unusually high-quality render. When only renders existed, I relit and layered them to give them the same depth.

  • By the end of my time there, the system had grown into a recognizable look for hardware: photo-based gradients, backlight glows, directional light and sharp geometric lines. Disposable brands kept a brighter, flavor-led palette, so the two product types read differently at a glance.

System Rules:

  1. Every Instagram post carries the required nicotine warning label

  2. Square and 4:5 formats for Instagram

  3. The LA Vapor logo sits on a corner on every post

  4. Promotional posts include product specs

  5. Backgrounds are designed to match the lighting of the product photo it sits behind, and built to scale across formats

  6. Products float in an abstract space, unless they were photographed with a surface under them

  7. Our own product photography comes first; manufacturer renders are relit and layered to match

Creating for scale.