Divinikey In House Art Direction

Divinikey launches use a scalable visual system built for ecommerce surfaces, from PDP to email to social. Work shown includes Divinikey originals and partner brands carried in store.

Role: Art direction, photography, digital design, graphic design

  • Divinikey expands its catalog continuously across keyboards, keycaps, switches, accessories, and apparel. Each release requires a consistent launch language that can scale across formats while keeping materials, color, and product function legible for customers.

  • A repeatable system guides both capture and layout. Backgrounds are minimal with controlled gradients or vignettes that frame the product and preserve negative space for cropping. Lighting is shaped to reveal material and finish, especially metal and acrylic. Image sets follow a consistent hierarchy, hero, angle, detail, and context, so assets can be deployed across PDP, email, and social without losing cohesion. Props are used sparingly and only when they reinforce the desk world and product function.

  • A cohesive library of launch assets used across product pages, category displays, email campaigns, social content, and the Divinikey Shop App. The system supports product education and conversion while maintaining a consistent brand presence over time.

System Rules:

  1. Minimal backgrounds with controlled gradients or vignettes

  2. Lighting shaped to reveal material and finish, especially metal and acrylic

  3. Consistent shot hierarchy: hero, angle, detail, context

  4. Negative space preserved for cropping across PDP and social formats

  5. Props used only when they reinforce function and the desk world

Placements:

Assets were designed to scale across product pages, launch emails, category merchandising, and social crops while maintaining consistent hierarchy and tone.

Studio Product Clarity

Product first imagery built for PDP and listings, focused on silhouette, fit, and design details. This lane prioritizes accurate color and clear hierarchy so customers can assess a product quickly.

Graphic Launch System

Launch visuals designed like product posters, using negative space, structured typography, and visual hierarchy to make key features legible at a glance. This lane is used for announcements, feature callouts, and campaign assets that need to read fast.

DK Day Graphic
Concept | Typography

Illustration: Oleksii

HMX Saru v2 Product Card
Design | Photography | Print Production

A promotional spec card for our Saru v2 switch, made for DK Day 2026 and dropped into every order during the sale. Product-forward front, full specs and QR on the back. From prototype to final.

AI Integrated Workflow

Generative AI has become part of how I work, from early ideation to final visualization. I use it to explore directions quickly, build mockups and references that don't exist yet, and render concepts convincingly before committing to production or a shoot. It doesn't replace the craft; it extends it, letting me pressure-test an idea and see it fully realized while it's still cheap to change. Below are two examples of it working alongside design and photography.

Lamzu Brand Launch

Design | Photography | Prompt Engineering

For Lamzu's Superlight gaming mice launch, I shot the mouse and built the homepage hero around a warm, natural staging scene, part display case, part familiar desk space. Utilizing generative AI, I prompted a wood-floor backdrop with spotlighting matched to how I lit the product, creating a convincing exhibit that feels like home without quite being it.

Tools:
Adobe Photoshop
Adobe Firefly

Broken Heart Keyboard Embroidered Sweater

Design | Illustration | Prompt Engineering

For a mechanical-keyboard sweater currently in development, I designed a broken-heart made from a split keyboard, heartbreak in the language of the hobby, illustrated in Adobe Illustrator with a defined color system. After mocking it onto the actual sweater blanks we plan to use, I utilized generative AI to render the flat graphic as realistic embroidery and place it into lifestyle scenes, letting us see the finished piece, stitch texture and all, and refine the concept before producing a single sample.

Tools:
Adobe Illustrator
Adobe Photoshop
Google Gemini

Note: Rendering of people are works of Generative AI and made for internal uses as mock-up

fishfish Carrying Case v2

Lifestyle imagery connects products to the desk world and the people behind the brand. This lane adds warmth and culture while keeping the product hero through disciplined framing and simple styling. Props are selected from the same desk ecosystem, allowing related products to appear naturally in the frame.

Lifestyle and Community Credibility

Divinikey Heavyweight Hoodie Animation

Divinikey Heavyweight Hoodie — Tactility & the Home/Work Line
Concept | Art Direction | Photography | Video

Built around tactility, the garment's thick texture and a nod to the tactile switches in our world. Shot across film, digital, and the Lapse app; animated the hoodie from photos to carry its weight; layered paper textures into the video. Home objects sit in the warehouse set, so the space, like the hoodie, lives between home and work.

Divinikey Brush

fishfish Carrying Case v2

Divinikey Middle Weight Hoodie

Divinikey Middle Weight Hoodie

Shop App Category System

A suite of category images art directed for mobile browsing. Each image communicates the product type instantly, while maintaining consistent tone, lighting, and negative space for interface overlays.

Partner Product Launches and Email Design

Partner products often require a full launch kit created in house, including imagery, PDP, layout, and email design. Work shown pairs hero and detail photography

Nuxros +84 Keyboard Groupbuy Closing E-mail

Nuxros +84 TKL Keyboard

Nuxros Kraze 65% Keyboard

Video is part of how I tell the brand's story across YouTube and social. I concept and direct from an idea first, then carry it through staging, lighting, direction, performance, and post, whether that's elevating a product test into a sizzle reel or directing a community Q&A as a one-take-styled vlog.

Video

RAE Design Adamas Keyboard
In-House Promo Video
Concept | Art Direction | Direction | Performance | Editing Direction



Concepted and directed a product promo for RAE Adama, built around a typing and sound test and elevated into a sizzle reel with a "luxury diamond" creative concept. Staged, lit, and set-dressed the shoot, performed the test on camera, and directed the editor on cut and effects to realize the concept.

DK Day Community Q&A
Concept | Direction | Editing | Performance

A community Q&A for our annual DK Day, shot one-take-styled through the visual language of a vlog to show the real people behind the brand. I concepted the format, sourced and curated questions from our community, cast and directed the performers, choreographed the camera movement and blocking, directed the camera operator through the shot, and performed on camera.

Strategy & Impact

The right idea at the right moment does more than a good-looking asset ever could. I start from insight, what a community cares about and when they're paying attention, and let that shape not just how the work looks but when and how it reaches people. The craft matters, and so does the thinking behind it.

A Sale With a Reason: BCP Flash Sale
Concept | Strategy | Graphic Design

The Sarokeys × Geon BCP was having a moment, well-reviewed and in demand across the community. Instead of a generic markdown, I proposed timing a flash sale to Pi Day (3.14), giving it a hook and a reason to move now. I designed the promo graphic and we ran it directly to our own people, an Instagram post and our Discord, with no paid spend.

The result was a single spike that stood out against the entire half-year: in the week of the sale, product page views rose 287%, add-to-carts 286%, and units sold 213% over the week before. A small idea, timed and placed well, doing outsized work.

Note on product ownership

Products shown include Divinikey originals and partner brands carried in store. All photography and launch assets were created for Divinikey ecommerce and marketing channels.